💡 Branding Services in Lending Tech: 18 “Things” That Build Trust and Loyalty
Lending SaaS Platforms: From Jet Airways at 33,000 ft to Shoppers Stop on the ground, great service brands win hearts by delivering consistent, thoughtful experiences. In the world of Lending Tech, where trust is fragile and competition fierce, branding your service...
🌍 Lost in Translation: What Global Marketing Gaffes Teach Us About Lending Tech Localization
Lending Tech Localization: From “mist sticks” in Germany to “bite the wax tadpole” in China, global brands have long stumbled when they assume their message will land the same way everywhere. For SaaS platforms powering lending across borders, the lesson is clear:...
🧭 Ethics of Persuasion: What Lenders Can Learn from Advertising’s Moral Crossroads
Ethical marketing principles: In the race to be noticed, advertising has often flirted with controversy. From provocative billboards to misleading claims, the industry has pushed boundaries—sometimes too far. But for SaaS platforms in lending, where trust is currency...