Multibranding in Lending Tech: A Strategic Playbook for SaaS Platforms
SaaS Lending platforms: In ancient warfare, generals deployed flanking units, decoys, and tactical retreats to win long-term battles. In modern marketing, brands do the same—through multibranding. For SaaS Lending platforms in the lending space, this isn’t just a...
🚀 What Google Can Teach Lending Tech: 6 Timeless Lessons for SaaS Success
What Google Can Teach Lending Tech: 6 Timeless Lessons for SaaS Success Google lessons for SaaS success: In the world of SaaS lending platforms, complexity often creeps in disguised as innovation. But if there’s one company that’s mastered the art of simplicity,...
Positioning Is Everything: Lessons from Indian Retail for Lending Tech Platforms
Lending Tech Platforms: In the early 2000s, marketing gurus raised a critical question: Is there a future for organized retailing in India, and if so, in what form? Fast forward to today, and that same question applies to the rapidly evolving world of digital...

