🧭 Ethics of Persuasion: What Lenders Can Learn from Advertising’s Moral Crossroads
Ethical marketing principles: In the race to be noticed, advertising has often flirted with controversy. From provocative billboards to misleading claims, the industry has pushed boundaries—sometimes too far. But for SaaS platforms in lending, where trust is currency...
🌾 A Peek into Rural India: What Lending Tech Can Learn from the Bazaar
Lending Tech Platforms: The dusty village path, the weekly haat, the flickering electricity—this is not just poetic imagery. It’s the real operating environment for millions of potential borrowers. And for SaaS platforms powering lending in India, understanding this...
🌏 Global Tech, Local Trust: The Art of Cultural Localization in Lending SaaS
Cultural Localization in Lending SaaS: When multinational brands like Kellogg’s, MTV, and McDonald’s entered India, they brought global playbooks—and ran straight into consumer indifference. Their lesson? Localization isn’t optional. It’s existential. For SaaS...
Multibranding in Lending Tech: A Strategic Playbook for SaaS Platforms
SaaS Lending platforms: In ancient warfare, generals deployed flanking units, decoys, and tactical retreats to win long-term battles. In modern marketing, brands do the same—through multibranding. For SaaS Lending platforms in the lending space, this isn’t just a...